이 재무 출금은 **Cardano를 위한 최초의 통합 글로벌 이벤트 마케팅 전략 공개**에 자금을 지원함.

이 전략은 Cardano의 글로벌 존재감을 재활성화하고 생태계 성장을 촉진하기 위해 2025년과 2026년에 다양한 이벤트를 주최 및 참여할 계획임.

이 이벤트들은 개발자, 기업, 블록체인 애호가, 정책 입안자 등 다양한 대상을 겨냥해 참여, 혁신, 채택을 촉진할 예정임.

재무 출금은 Intersect가 공급업체를 대신해 제출했으며, 개요, 동기, 근거, 공급업체 프로필은 승인된 제안서에서 발췌한 것임.

이 출금은 Intersect가 관리하는 ₳275.27M 예산의 39개 제안 중 하나에 자금을 지원함. 제안된 솔루션 세부사항, 예산 정렬, 출금 금액 등 헌법적 요구사항을 충족하기 위한 정보도 포함되어 있음.

이 제안서는 다음 문제를 해결하는 것을 목표로 함.

현재 Cardano 생태계는 글로벌 블록체인 행사에서 일관되고 영향력 있는 존재감을 확보하는 데 어려움을 겪고 있음. Catalyst 자금 지원 프로젝트들이 독립적인 브랜드로 운영되어 'Cardano'라는 명칭이 거의 언급되지 않아, 블록체인 커뮤니티 내에서 Cardano의 가시성이 희석되고 있음.

이러한 분산된 접근 방식은 경쟁이 치열한 환경에서 Cardano가 돋보이기 어렵게 만듦.

경쟁사인 Solana, Aptos, Sui는 개발자 중심의 글로벌 행사와 전략적으로 연계하여 강력한 브랜드 인지도를 구축했음.

이들은 연 3~4회 개최되는 해커 하우스와 허브 시리즈를 통해 활발한 개발자 커뮤니티를 조성하고 플랫폼 내 Total Value Locked(TVL)를 증가시켰음.

이 행사들은 여러 생태계를 자연스럽게 융합하여 인재와 파트너십을 유치하고 혁신적인 블록체인 리더로서의 명성을 확고히 했음.

Cardano가 이와 유사한 통합적이고 영향력 있는 행사 전략을 갖추지 못하면 경쟁에서 뒤처질 위험이 있음.

따라서 Cardano를 주요 경쟁자들과 어깨를 나란히 하게 하고, 개발자, 파트너, 블록체인 애호가들을 끌어들이기 위해 새로운 행사 기획 접근법이 필수적임.

---

참고로, 2025년 Cardano 관련 주요 행사로는 다음이 있음.

- Cardano Blockchain Hackathon 2025: 개발자들이 첨단 블록체인 기술을 도전하고 아이디어를 실현하며, Catalyst 펀딩과 장기 프로젝트 개발 기회를 얻을 수 있는 플랫폼임[1].

- Cardano Summit 2025: 11월 12-13일 베를린에서 개최되며, 기업용 블록체인 도입, AI와 Web3의 융합, 규제 준수, 디지털 신원 관리 등 다양한 주제를 다룸[4].

- 아프리카에서 Cardano Summit 2025 개최 추진 프로젝트: 아프리카 대륙의 기술 잠재력을 활용하고 글로벌 파트너십을 강화하기 위한 전략적 시도임[3].

이와 같은 행사들은 Cardano 생태계의 가시성 및 개발자 참여를 높이기 위한 중요한 기회임. 그러나 현재 Catalyst 지원 프로젝트들이 독립 브랜드로 운영되면서 Cardano 브랜드 노출이 제한되는 점은 개선이 필요함.

---

**주석**

- TVL: Total Value Locked, 특정 블록체인 플랫폼에 예치된 자산 총액

- Catalyst: Cardano의 분산형 펀딩 및 거버넌스 플랫폼

- 해커 하우스: 개발자들이 모여 협업하고 프로젝트를 진행하는 공간

Cardano의 2025~2026년 글로벌 이벤트 마케팅 전략은 전 세계 주요 컨퍼런스에서 'Cardano' 브랜드 스폰서십을 100% Cardano 중심으로 진행하는 통합 캠페인임.
이 캠페인은 제3자 비즈니스 목적 없이 Cardano L1 브랜드를 집중 홍보하며, 이벤트 전문가들이 비용 효율적으로 기획·운영함.
주요 참여 기관은 Cardano Foundation(스위스 비영리), Emurgo(일본 기반 블록체인 기업), Rare Network(블록체인 이벤트 및 마케팅 전문)임.

계약은 Cardano Development Holdings(CDH)와 벤더 간 오프체인 법적 계약으로 체결되며, Intersect가 관리·감독함.
프로젝트 일정, 마일스톤, 지급 조건 등은 계약서에 명시되고, 진행 상황은 Intersect와 3자 검증자가 커뮤니티에 투명하게 보고함.

재무 관리는 Sundae Labs가 개발한 스마트 컨트랙트 프레임워크를 활용해 온체인으로 진행됨.
Intersect가 단일 Treasury Reserve Smart Contract(TRSC)와 프로젝트별 Smart Contract(PSSC)를 관리하며, Sundae Labs, Cardano Foundation 등 5개 독립 기관이 Oversight Committee로서 검증과 균형 역할을 수행함.
각종 권한 승인에는 Intersect 관리자, 리더십, 그리고 Oversight Committee의 다수 동의가 필요함.

자금은 TRSC의 스테이크 계정으로 입금되고, DRep에 위임됨.
법적 계약 준비 완료 후 프로젝트별 PSSC로 자금이 이체되며, 마일스톤별 메타데이터가 포함됨.
커뮤니티는 대시보드를 통해 자금 사용 내역과 프로젝트 진행 상황을 온체인에서 검증 가능함.

이 전략은 Cardano의 글로벌 브랜드 인지도 제고와 생태계 확장에 중점을 두며, 2025년 전 세계 100개국 워크숍 개최 등 기술·커뮤니티 성장 계획과도 연계됨[1][2][4].

추가로, 2025년 Cardano 이벤트에서는 창립자 Charles Hoskinson이 1억 ₳(ADA) 규모의 ADA 에어드랍을 발표해 대중 채택 가속화에 나섰음[3].

---

**주석**
- L1: Layer 1 블록체인, 기본 블록체인 네트워크
- TRSC: Treasury Reserve Smart Contract, 재무 관리용 스마트 컨트랙트
- PSSC: Project-Specific Smart Contract, 프로젝트별 스마트 컨트랙트
- DRep: Delegated Representative, 투표 권한 위임 대표
- ₳: ADA 토큰 단위 (에이다)

This treasury withdrawal funds **Unveiling the First Unified Global Events Marketing Strategy for Cardano** which will provide the following services:

Revitalize Cardano's global presence and foster ecosystem growth, we aim to host and participate in a dynamic series of events in 2025 and 2026.

These events will target diverse audiences, including developers, enterprises, blockchain enthusiasts, and policymakers, to drive engagement, innovation, and adoption.

This Treasury Withdrawal is submitted by Intersect on behalf of the vendor. The following sections; Abstract, Motivation, Rationale and Vendor Profile have been sourced from the approved proposal submitted by the Vendor as part of the Intersect budget process.

This treasury withdrawal funds one of 39 proposals to give effect to the approved budget info action for ₳275,269,340, administered by Intersect via gov_action1u9x73kwufaxa70lfy59g4ynwyrcsaxdcd0gxzzmh67s9fxq4j8hqqk2phgh. The information provided herein is intended to fulfill the spirit of the constitutional requirement for a treasury withdrawal info action by also providing the details of the proposed solution, alignment to the budget, and amount to be withdrawn from the Cardano Treasury.

This proposal aims to solve the following problem:

The Cardano ecosystem currently faces challenges in establishing a consistent and impactful presence at global blockchain events. Catalyst-funded initiatives often operate under independent branding which rarely mentions 'Cardano' which dilutes the visibility of Cardano within the broader blockchain community. This fragmented approach makes it harder for Cardano to stand out amidst the competition.

Competitors like Solana, Aptos, and Sui have established significant brand recognition by strategically aligning global events with developer-focused initiatives.

Their series of hacker houses and hubs---typically held 3--4 times per year---have successfully fostered active developer communities and increased Total Value Locked (TVL) on their platforms. These events seamlessly blend ecosystems, attracting talent and partnerships across multiple chains while solidifying their reputation as innovative blockchain leaders.

Without a similarly coordinated and impactful event strategy, Cardano risks being overshadowed in a competitive landscape. A fresh approach to event planning is essential to position Cardano alongside top players and attract developers, partners, and enthusiasts from across the blockchain ecosystem.

### Project Solution

Unveiling the First Unified Global Events Marketing Strategy for Cardano. The entities will deliver 'Cardano' branded sponsorships at global conferences in 2025 and 2026, managed and planned by the events management experts.

Cardano as an L1 needs to be promoted as the brand at these events with no biased 3rd party business objectives hovering around it. They will run a 100% Cardano-focused events and marketing campaign globally at the most cost-efficient manner leveraging our wealth of event experience.

List of Key Events: [https://ucarecdn.com/601623d5-e9ef-45ec-9025-1e7cd40f824c/External2025EventsListCleanlist_14April.pdf](https://ucarecdn.com/601623d5-e9ef-45ec-9025-1e7cd40f824c/External2025EventsListCleanlist_14April.pdf)

Unveiling the First Unified Global Events Marketing Strategy for Cardano PDF:

[https://ucarecdn.com/0830cd4a-dec8-4595-8a27-2a680788e90d/Cardano2025EventProposalUpdatedMarch.pdf](https://ucarecdn.com/0830cd4a-dec8-4595-8a27-2a680788e90d/Cardano2025EventProposalUpdatedMarch.pdf)

### Vendor Profile

Cardano Foundation: An independent, Swiss-based non-profit organization tasked with advancing the public digital infrastructure of Cardano and working to anchor it as a utility for financial and social systems

Emurgo: EMURGO is a blockchain technology company and a founding entity of the Cardano blockchain that provides products and services to drive the adoption of Cardano's Web3 ecosystem. Established in Japan, EMURGO exists to facilitate commercial growth of the Cardano ecosystem and unlock the full potential of the ecosystem through partnerships, investments, education, and infrastructure development.

Rare Network: Rare Network is a premier event services, KOL (Key Opinion Leader), and marketing company dedicated to promoting businesses within the blockchain technology and Web3 space. As the parent group of RareEvo.io, Rare Network specializes in creating impactful events and innovative marketing strategies that drive visibility and growth for pioneering companies in the decentralized technology ecosystem

### Contract Management

A written off-chain Legal Contract will be created between the Vendor and the Cardano Development Holdings (CDH), as mandated by the constitution, and will be administered by Intersect. This will include details of the project delivery schedule and dispute resolution.

### Project Delivery

All milestones, acceptance criteria, payment amounts and expected delivery dates will be agreed between the Vendor and Intersect, acting on behalf of the CDH. The vendor will deliver according to the agreed-upon project schedule within the Legal Contract, of which the necessary information will be made public via the budget management platform via transaction metadata.

Defined by the milestones within a Legal Contract, the vendor will submit and attest milestone acceptance to the community, Intersect or 3rd Party Assurer.

Project progress will be monitored via Intersect's delivery assurance function which will be communicated to the community.

Acceptance of the above work is expected to be supported by a 3rd Party Assurer, who will be responsible for reviewing and signing off the work completed at each project milestone against the corresponding milestone deliverables detailed within the Legal Contract. This work is funded from a portion of this treasury withdrawal.

### Budget Management Tooling

To administrate treasury funds on-chain, Intersect will utilize the treasury management smart contract framework developed by Sundae Labs. The smart contracts have been [extensively tested](https://github.com/SundaeSwap-finance/treasury-contracts/tree/main/offchain/tests) including audits from TxPipe and MLabs. Examples of the usage of these contracts can be seen across mainnet described across Intersect authored [Blog 1](https://www.intersectmbo.org/news/smart-contract-mainnet-demo-a-step-toward-on-chain-treasury-withdrawals), [Blog 2](https://www.intersectmbo.org/news/smart-contract-mainnet-demo-day-two-update) and [Blog 3](https://www.intersectmbo.org/news/smart-contract-mainnet-demo-day-three-update).

Final mainnet validation test can be seen via the Disburse action within transaction: 0f591dc544ae14102dbb4a74d5311a6acffc1772b163d8b7a9656b9525950b17

With the confirmed treasury reserve contract address being: stake17xzc8pt7fgf0lc0x7eq6z7z6puhsxmzktna7dluahrj6g6ghh5qjr

#### Specifics

Intersect will utilize a single Treasury Reserve Smart Contract (TRSC), with many Project-Specific Smart Contracts (PSSC), managed by Intersect. Intersect's management consists of three 'admin' and two Intersect 'leadership' roles. An Oversight Committee consisting of five external, independent third-party entities will provide checks and balances on Intersect, and safeguard against errors and unilateral control. The administration of both TRSC and PSSCs will be managed by Intersect, with external oversight on certain actions from the Oversight Committee.

The Oversight Committee consists of Sundae Labs, Cardano Foundation, Dquadrant, Xerberus and NMKR. Their role is to independently verify key administrative actions using on-chain logic, ensuring accuracy and consistency without exercising discretion over governance decisions.

For all details on Intersect's configuration please see the **[Smart Contract Guide](https://docs.intersectmbo.org/cardano-facilitation-services/cardano-budget/intersect-administration-services/smart-contracts-as-part-of-our-administration)** on the knowledgebase.

The high level permissions are as follows:

- TRSC Fund and PSSC Modify

- Two of the three Intersect admins, two of the five trusted entities and one of the two Intersect leadership sign-off must authorize

- TRSC Disperse

- Two of three Intersect admins, three of five trusted entities and two of two Intersect leadership sign-off must authorize

- TRSC Pause and Resume

- Two of three Intersect admins, and one of two Intersect leadership sign-off must authorize

- TRSC Sweep

- One of three Intersect admins, and one of two Intersect leadership sign-off must authorize

- TRSC Reorganize

- Two of three Intersect admins and three of five trusted entities must authorize

#### Processes

Upon enactment of this governance action, funding for this project will be directed into the TRSC's stake account. All instances of TRSC and PSSC can not be staked with a SPO and will be delegated to the auto-abstain predefined DRep. From here funds will be withdrawn into a UTxO remaining at the TRSC.

When the Legal contract is prepared and the vendor is ready, funding for this project will be transferred using the Fund action to a PSSC. All milestones will be outlined within the metadata.

A dashboard will be available for the community to audit the TRSC or PSSC and track metrics related to this withdrawn ada as well as being immutably verifiable on chain.

The subsections; Contract Management, Project Delivery, and Budget Management Tooling described above cover the constitutional requirements specified in Article IV section 4 and 5.